petco: companion animal sales & events
At Petco, the term "companion animal" refers to pets that are not dogs, cats, or farm animals, encompassing fish, reptiles, small pets (mice, hamsters, gerbils, and guinea pigs), and birds. Throughout the year, Petco organizes four distinct seasonal sales and events specifically tailored for companion animals and their essential needs.
Tank Sale: A sale offering savings on select tanks and supplies designed for various companion animals.
Reptile Rally: An in-store educational event along with special sales both online and in-store on reptiles, habitats, and supplies.
Meet the Critters: An in-store educational event along with special sales both online and in-store on small pets, habitats, and supplies.
Big Splash Sale: A three-day sale offering savings on all freshwater and saltwater aquatic life, as well as select aquatic supplies.
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Create a cohesive visual and tonal identity for all four of Petco’s Companion Animal Sales & Events that resonates with the customer base while aligning seamlessly with the overall master brand.
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4 New Logos for each Category
1 Companion Animal Sales & Events Styleguide
1 Companion Animal Sales & Events Asset Library Toolkit
Website Banners
Display Ads
Paid Social Media Assets
Email Campaigns
Store Flyers
